Книголюбам сайта

How Will Publishers Use the Data?

For the most part, the publishers who are working with Jellybooks are not using the data to radically reshape books to make them more enticing, though they might do that eventually. But some are using the findings to shape their marketing plans. For example, one European publisher reduced its marketing budget for a book it had paid a lot of money to acquire after learning that 90 percent of readers gave up after only five chapters. A German publisher decided to increase advertising and marketing on a debut crime novel after data showed that nearly 70 percent of readers finished it.

Publishers might also use the data to learn what type of reader a book appeals to, and market it accordingly. One of the novels that Jellybooks tested was written for teenagers but proved surprisingly popular with adults.