Это прочитать:
http://travel.state.gov/content/dam/visas/DV-2016-Instructions-Translations/DV_2016_Instructions_English.pdf

Тут подать(как откроется касса):
https://www.dvlottery.state.gov/

Entries for the DV-2016 DV program must be submitted electronically at www.dvlottery.state.gov
between noon, Eastern Daylight Time (EDT) (GMT-4), Wednesday, October 1, 2014, and noon, Eastern
Standard Time (EST) (GMT-5), Monday, November 3, 2014. Do not wait until the last week of the
registration period to enter, as heavy demand may result in website delays.