AT&T - описание компании
AT&T Inc. (NYSE: T) is a world leader in communications, media and entertainment, and technology. With our acquisition of Time Warner, we are building a truly modern media company that will create the best entertainment and communications experiences in the world.
AT&T has recorded 34 consecutive years of quarterly dividend growth. We’re a Fortune 10 company.
The recently completed acquisition of Time Warner brings together the three key elements in media and entertainment that are required to transform how video is distributed, paid for, consumed and created:
- Premium Content: No one does premium content better than the terrific talent at HBO, Turner and Warner Bros. Add in targeted content such as Bleacher Report, Boomerang and FilmStruck, and AT&T's investment in Otter Media's properties, and we have a robust content portfolio that can drive viewer engagement to new levels.
- Direct to Consumer (D2C) Distribution: AT&T's more than 170 million unique D2C connections across its wireless, video and broadband businesses provide valuable subscriber insights to better inform how we deliver advertising, what content we distribute and how we distribute that content. And we also have an opportunity to significantly grow our D2C streaming services such as HBO NOW, DIRECTV NOW and Boomerang.
- High-Speed Networks: The more customers engage with premium content the more access they will need to network bandwidth. And demand will only continue to grow with 4K and virtual reality. That's why we're investing heavily in 5G wireless and our fiber network to ensure our customers will always have a great viewing experience whenever they want to watch their favorite content.
The merger also enables AT&T to create a new option for advertisers to find and reach relevant audiences at scale in trusted, premium content environments. We have an opportunity to do for video advertising what others have done with digital advertising but with greater transparency, brand-safety and accountability.
The AT&T-Time Warner combination is powerful, creating a virtuous cycle…great content to drive engagement…broad, direct-to-consumer distribution…high speed networks to reach more consumers…all fueled by relevant advertising and insightful analytics to improve the overall consumer experience.
The merger will allow us to reinvent the way the media and entertainment industry works for consumers, content creators, distributors and advertisers.
Финаме
БКС Мир Инвестиций
