WSJ пишет весьма доброжелательно о готовящемся крупном российском IPO Детского мира. Компания оценивается около 1 млрд долл. У меня лично нет представления о финансовых показателях данной сети. Посещение магазина на Варварке и Лубянке у меня почему-то не вызывает каких-то праздничных эмоций. Большие площади, мало покупателей, ощущение чего-то неестественного. Есть с чем сравнивать — со старым Детским миром (в ДМ на Лубянке я как-то работал несколько недель Летом как бы в студенческом отряде). Как-то магазин был демократичнее, что ли. Мне очень нравится детский магазин в центре Лондона, в нем всегда много народа, шумных и любознательных детей. У нас же основные магазины ДМ на Красную площадь, что ли похожи. Есть, конечно, более демократичные форматы — в супермаркетах, но вещи там дороговаты, по сравнению с другими местами. Может, это случайность, но в погоне за ценой-качеством детских товаров мы очень редко что-либо покупали в Детском мире.
https://www.wsj.com/articles/russian-toy-store-owner-to-list-with-billion-dollar-valuation-1486547591
Russia’s top children’s goods retailer is set for a $1 billion listing in Moscow this week, the country’s first big initial public offering since 2014 and the latest sign of renewed investor confidence in the sanctions-hit economy. PAO Detsky Mir said Wednesday it would sell stock at 85 rubles ($1.4) a share, valuing the company at around 62.8 billion rubles, and that its shares would start trading on Friday. The IPO is the first on the Moscow Stock Exchange this year and could prepare the ground for more listings after a fallow period following the Kremlin’s annexation of Crimea in 2014 and the crisis in Ukraine which led to the U.S. and other western countries imposing sanctions on Moscow. The collapse in the value of the ruble after sanctions were imposed and the slump in oil prices in the past two years have also weighed heavily on Russia’s economy. Detsky Mir had postponed its IPO a number of times. In going ahead with the stock listing this week, the Russian retailer is taking advantage of the strong rebound in the Russian stock market. As the ruble strengthened last year, and with oil prices regaining some lost ground, Moscow’s dollar-denominated RTS Index rose 52%, making it one of the best-performing markets globally. The RTS is up 69% in the past 12 months.
The final pricing was still at the low end of Detsky Mir shareholders’ original expectations, with the final range set at 85 rubles to 87 rubles a share compared with an initial range of 85 rubles to 100 rubles a share.
Detsky Mir, or Children’s World, traces its history to a store opened two years after the end of World War II near the KGB headquarters in central Moscow. Detsky Mir expanded across the country in recent years, and now operates 525 stores in Russia and Kazakhstan. It has increased its share of the highly fragmented children’s goods market in Russia in the past few years to 13%.
Several Detsky Mir shareholders are selling some of their stock via the IPO, including conglomerate AFK Sistema, the Russian Direct Investment Fund and the Russia-China Investment Fund, in addition to executives at Sistema and Detsky Mir itself. Sistema is to retain a majority stake in Detsky Mir.
Toys on display near the checkout counters inside the Detsky Mir children's goods store on Znamenka street in Moscow, Russia. PHOTO: ANDREY RUDAKOV/BLOOMBERG NEWS
Fewer than 10% of Detsky Mir IPO bids came from Russian investors, with the rest of demand coming from foreign funds from Europe, Middle East and Asia, a person familiar with the placement said. More than 30% bids came from U.S. investors despite sanctions, the person said.
Vladimir Chirakhov, chief executive of Detsky Mir, said he was bullish about Detsky Mir’s prospects. “We expect our financial results for 2016 to be the strongest in the company’s history and we will continue to grow the business and further expand our market share, with around 250 new store openings planned by 2020,” he said.
