Список проголосовавших за комментарий "<p>Netflix is raising prices sharply, as the streaming service confronts the financial realities of its programming spending spree. Prices will rise between 13%, for Netflix’s basic plan, to 18% for its top-tier plan that offers ultra-HD service. Depending on the plan customers are on, they might now be paying more than other streaming services often cited as pricier, such as HBO Now, which is $14.99 a month.</p><p>Investors liked the move, sending Netflix stock up 6.5%. That is understandable. The company is burning through several billion dollars a year in cash because it spends more on programming and other costs than it brings in, forcing Netflix to tap the bond market to raise money every year. Having established a strong market position with a low-cost plan, it makes sense that Netflix would gradually raise prices to make its business more sustainable.</p><p>The risk is that by becoming more expensive, subscribers might become more conscious of what they are getting from Netflix. That could make them a little less likely to stick with it. © </p>"