Список проголосовавших за комментарий " <table class="BriefingDataTable" border="0" cellspacing="0" cellpadding="0"><tr> <td class="tickerColumn"> </td> <td class="articleColumn">FB vs SNAP vs TWTR — Winners & Losers — Needham (138.51)Needham met with CEO and co-founder of a co that represents large brands that want to spend ad dollars on social media platforms, an expert who's worked with all social ad platforms and has spent «hundreds of millions of dollars» on social platforms. His views about the 3 largest social media cos: 1) <strong>It's FB's</strong> (Buy) <strong>game to lose</strong> — their scale, data superiority, targeting capability, and myriad ad inventory options across 4 sites make FB the go-to scale-player for brands; 2) <strong>SNAP</strong> (Underperform) <strong>has replaced TWTR as the #2 social platform</strong>, although it is still too early to determine ROI, or how fast SNAP's growth will be since FB is commoditizing SNAP's best ideas; and 3) <strong>TWTR</strong> hurt its relationship with brands by putting their ads next to controversial content in 4Q16 and then didn't disclose its error and then didn't let brands cancel their spending commitments.</td> </tr></table>"