Список проголосовавших за комментарий " <table class="BriefingDataTable" border="0" cellspacing="0" cellpadding="0"><tr> <td class="tickerColumn"> </td> <td class="articleColumn">Twitter downgrade details — to Sell at UBS; tgt lowered to $12 (15.75 -0.66)UBS downgrades TWTR to Sell from Neutral and lowers their tgt to $12 from $18. In the past, firm has made the argument that Twitter would need «two wings» to succeed (user growth/engagement & robust ad $s). In light of its Q4 earnings report (& mgmt's initial take on '17), <strong>they see Twitter as struggling to increase a mix of user time & mainstream adoption (despite being at the forefront of many real-time global events) & needing to re-position its ad business around a smaller cohort of ad products (driven by video) in the face of hyper-competition for branded ad $s targeted at digital video by GOOG, FB/Instagram, etc.</strong> Their downgrade to Neutral (a month ago) was predicated on an even balance between a worrying operational outlook (based on their extensive ad industry checks) & potential strategic alternatives (as the press — <em>WSJ</em>, <em>CNBC</em> — have reported extensively). Going forward, they now see '17 as a year of revs growth struggles, some benefits from cost cutting (unlikely to get much investor weighting) & a valuation that remains demanding (even if non-GAAP metrics are employed).</td> </tr></table>"